KAYAK Work From Wherever Campaign
If you’re looking for a sign to break your lease, this is it.
Living through a global pandemic has taught us many things, including that most office jobs can be done from home. As many companies (KAYAK, included) have adopted more flexible remote work policies, many travelers are taking advantage and reinventing their “home” office. That’s why KAYAK launched the Work From Wherever guide–by compiling data from 111 countries and ranking them based on different WFH criteria, this guide can help remote workers travel the world while maintaining their careers.
Microsite
The Work From Wherever site has everything you need to help you decide where to relocate for your next remote HQ. From the rankings table to the timezone map, and top-trending locations, the WFW guide is your cheat sheet for comparing destinations and booking accommodations.
Marketing emails
Following the launch of this campaign, KAYAK featured WFW content in four of our weekly marketing emails to spread the word to our North American users. By promoting this content in our weekly Travel Hacker Newsletter and Great Getaway sends, we created general campaign awareness within our network of over a million subscribers.
Social
This campaign was also promoted across our Instagram, Twitter, and Facebook channels. Through this content, we highlighted different guide features and personalized prompts to encourage users to try the WFW Guide for themselves.
Press
I love telling people about my campaigns, but it’s even better when someone else does it–here’s what others had to say about the Work From Wherever guide.
Kayak Will Give You $10,000 to Take a Trip Anywhere in the World — Here's How to Enter by Travel + Leisure
Win $10,000 to Spend a Year Working from Anywhere in the World by Thrillist
You could win a month-long vacay to wherever you want in KAYAK’s sweepstakes by Elite Daily