KAYAK x Babbel lingGO Campaign
Learning a language can really take you places.
What’s one of the main differences between being a tourist versus a traveler? The ability to create lasting connections. With concerns of shipping delays and supply chain issues, KAYAK and Babbel teamed up for the 2021 holiday season to help consumers give the gift of travel. By learning a language and experiencing local culture, the linGO campaign encouraged users to give travel and a language subscription for a gift that definitely wouldn’t be returned.
Microsite
This site featured content to provide guidance and help consumers plan a trip based on top-trending destinations paired with popular language courses available on Babbel. Overall, this microsite attracted 47,811 page views (67% of which were new users), and 17,873 sweepstakes entries.
Marketing emails
KAYAK featured linGO content in two of our marketing emails: our weekly Travel Hacker Newsletter and Great Getaways send. In total, each email was opened by 1,128,300+ users with an average of 20,127 - 28,797 unique clicks.
Social
In a series of posts across Instagram, Twitter, and Facebook, we promoted linGO through assets that featured–you guessed it–other languages. However, I’m only sharing the Instagram posts because 1) These were the assets I spent the most time on, and 2) Let’s be honest, those are the ones that matter the most. Feel free to check out the other (less important but equally clever) Facebook and Twitter posts if you’re curious.