SUGARFIX x BaubleBar Fall 2023 Collection
PSLs have nothing on these autumnal accessories.
Everyone loves fall (current company excluded)—from changing colors to sweater weather, spooky season tends to be a fan favorite. To capture all the anticipation for autumn, BaubleBar launched a spirited collection for their Target-exclusive brand, SUGARFIX. Spearheading the creation of e-commerce content, I composed names and descriptions for every piece in this collection. This drove brand love, generated sales, and it was the first time I saw my very own writing out in the real world. It was scary cool.
Digital product descriptions
These might not be the sleekest layouts (can you tell I’m a writer, not a designer?), but they get the job done. By naming the merchandise, filling in “Fit & style” details, and adding notes about the product, I crafted digital content to live on Target’s website. This cheeky copy gave online shoppers insight into product materials and styling guidance.
Product names
I’ll admit it, this was one of the coolest parts of my career to date. I loved being able to hold my own writing (in Target, nonetheless), and know that my product copy was used for some of BaubleBar’s top-selling pieces. These styles were also distributed across 1,784 stores nationwide.
